Stronger Together: Building Social Capital Through Partnerships & Collaborations with Zahra Cruzan

Meet Your Expert: Zahra Cruzan

As the Founder of Brandary LLC, Zahra Cruzan brings specialized expertise in strategic partnerships and collaborative impact to the Power of Partnerships track. With extensive experience in helping organizations leverage their networks for greater influence, Zahra understands how effective collaborations can transform nonprofit reach and impact.

Workshop Overview

Title: Stronger Together: Building Social Capital Through Partnerships & Collaborations

In the nonprofit world, relationships are everything. Partnerships and collaborations extend far beyond shared resources—they represent the foundation for amplifying impact, expanding networks, and building long-term trust within communities.

In this interactive workshop, Zahra explores how strategic collaborations help nonprofits grow their social capital, enhance credibility, and create sustainable change. From corporate alliances to grassroots partnerships, participants will dive into real-world examples and actionable strategies that transform connections into lasting influence and mission success.

Workshop Objectives

During this hands-on session, participants will:

1. Understand Social Capital & Its Value: Explore the concept of social capital, why it matters specifically for nonprofits, and how it drives long-term organizational success beyond immediate financial gains.

2. Identify Organizational Value & Find the Right Partners: Learn effective methods to assess your nonprofit's unique strengths, identify ideal collaboration partners who complement these strengths, and approach potential partners with clarity and confidence.

3. Create & Collaborate on Impactful Campaigns: Discover practical strategies for co-creating initiatives that amplify reach, effectively engage communities, and achieve shared goals that benefit all participating organizations.

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Why You Can't Afford to Miss This Session

• Relationship Economy: In an increasingly connected world, understanding how to build and leverage social capital has become essential for nonprofit sustainability and growth.

• Resource Multiplication: Learn how strategic partnerships can help your organization accomplish more with limited resources, extending your impact without necessarily expanding your budget.

• Practical Applications: Through interactive exercises and real-world case studies, gain actionable approaches you can implement immediately, regardless of your organization's size or sector.

• Community Trust Building: Discover how well-structured collaborations enhance your organization's credibility and deepen community trust, creating foundations for long-term support.

• Expanded Impact: Leave with a framework for identifying and pursuing partnerships that align with your mission while significantly expanding your reach and influence.